room2 began with a simple belief: hospitality should fit your life, not force you to fit into hotel routines. That belief remains our foundation, but it means so much more today than it did when we started in 2015. The way people live, travel, and work has changed. As has what it means to ‘be a sustainable hotel’. room2 no longer says enough about what we are building, or how we want to show up for people, places, and planet. Second Nature does.